MICKAI™
Mickai Ebook · 22 pages · 16 May 2026

The Marketing Function as an Agent Loop: AMT in the Wild

A case study on the founder Crunchbase 40,000 to 500 result in seven days, written as an operator playbook for any UK SME with a marketing surface.

By , Founder and named inventor, Mickai LTD · Crunchbase · LinkedIn · GitHub
Download PDF  →Free · English · PDF
Inside this ebook

The AMT case-study ebook. The first documented run of AMT as the first non-SIOS commercial application of the Mickai substrate.

Part I: The Result
1. Crunchbase 40,000 to 500 in seven days
2. Google indexed and ranking on brand keywords
3. One operator, single CMO
Part II: The AMT Runtime
4. What AMT is (and is not)
5. The substrate AMT runs on top of
6. Where the operator (CMO) still fits
Part III: What Seven Days Looks Like
7. Days 1-2: identity, brand voice, directories
8. Days 3-5: cross-platform social, press relay, deliverability
9. Days 6-7: indexing pushes, sitemap, newsletter
Part IV: The Operator Playbook
10. Setup checklist for any UK SME
11. Brand-voice rule set
12. Closing
About the author

Micky Irons

Founder of Mickai LTD (Companies House 17166618, England and Wales). Named inventor on the Mickai SIOS patent corpus, recorded on the UK Intellectual Property Office public register at numbers GB2607309.8 to GB2610422.4. Trade mark Mickai registered at UK00004373277 (classes 9 and 42, filed 15 April 2026). Before founding Mickai, Micky was a Sellafield site worker, and the egress constraint observed from inside the regulated workstation is the engineering origin of the substrate.