Mickai Audit
Your website, audited like an investor would.
Eleven specialist disciplines. Grades, revenue impact, and a ranked plan. Built to make your digital presence match the real firm. Free with an issued token, or £2,500 starter / £5,000 enterprise for the full report.
Request audit quoteWhat we audit
Eleven specialist disciplines. One report.
01 / Technical SEO + AEO
Search and AI visibility
Sitemap, schema, internal linking, duplicate silos. Plus the new layer: AI crawler access policy, llms.txt, JSON-LD entity markup. The difference between being recommended and being invisible.
02 / Accessibility + UX
WCAG 2.2 AA, real
Alt text coverage, keyboard navigation, focus indicators, colour contrast, ARIA labels. UK Equality Act 2010 exposure quantified. Visual identity reviewed for the gap between the firm's actual scale and how the site reads.
03 / Performance + Code
LCP, CLS, INP, bundles
Real Core Web Vitals on mobile and desktop. Bundle composition, legacy JS, render-blocking, image pipeline. Dead code and console noise flagged. A clear path from grade C to grade A.
04 / Security + Privacy
PECR, GDPR, headers, consent
HTTPS, HSTS, CSP, security.txt, WAF posture. Cookie consent and tracker firing order audited against ICO / PECR strict liability. GDPR statutory disclosures verified. Modern Slavery and accessibility statements where required.
05 / Conversion + Trust
Where the leaks are
Sticky CTAs, homepage lead forms, broken phone links, login walls hitting cold prospects. Trust signals (logos, credentials, named case studies, quantified outcomes) measured against the conversion bottleneck.
06 / Brand + Demand Gen
Positioning and pipeline
Hero proposition, ICP clarity, category claim. Lead magnets, sector landing pages, content cadence, newsletter, paid attribution. The machine that turns existing traffic into pipeline, or the absence of it.
Free tier
Got a token?
Paste your single-use Mickai token. Free tokens return a redacted audit; enterprise tokens return the full report. Both ship as a confidential PDF.
Don't have a token? Use the form below to request a paid audit quote.
What you receive
A confidential PDF, every grade explained, every action ranked by ROI.
Your deliverable is a confidential PDF graded across eleven specialist disciplines: Technical SEO, AEO, Accessibility, Performance, Security, Code Quality, Martech, Legal, UX, Content, and Conversion. Every finding carries evidence, every grade carries rationale, and every recommendation is sequenced in a top-ten priority table ranked by estimated return on investment.
Audit grade card
Sample extract
How we run it
Brief
Agree the firm, ICP, target geographies, current pipeline metrics, success criteria.
Scan
Mickai engine plus an eleven-discipline specialist crawler suite. Every page, every signal, every tag.
Grade
A to F per discipline. Business layer (revenue impact) and technical layer (fix detail) in parallel.
Report
Confidential PDF. Headline grades, named blockers, top ten ROI-ranked priorities, estimated revenue lift.
Quote
Optional fix-and-build engagement scoped against the report. No retainer pressure, no minimum spend.
Built with
- Mickai sovereign engine (analysis + grading)
- Lighthouse · PageSpeed Insights · WebPageTest
- axe-core · WCAG 2.2 AA scanner
- SSL Labs · securityheaders.com · Mozilla Observatory
- Schema validator · llms.txt · AEO readiness scanner
- Cookie + tracker firing-order auditor (PECR)
- Companies House + LinkedIn cross-reference
- Eleven-role audit pipeline (built in-house)
Tell us the firm. We will quote the audit.
Most engagements priced inside one working day. No retainer pressure. No minimum spend.